Sng Design Portfolio

Context

Skincare has been a hot topic in the cosmetic industry and more people are starting to invest in skincare products with hopes to obtain clear, healthy skin. ‍Yet, do people really know what the products they put on their skin are made out of?

Problem

Cosmetic companies have the freedom to label their products as "natural" because the term is not legally defined. It's very easy for them to put forth a natural image on the packaging, even label it as natural, and hide all the harmful chemicals in the extensive, complicated list of ingredients in the back, which consumers rarely check.

Solution

Sensibli is an informational app that helps users decide for themselves whether a product is right for their skin.
It will collect information about the users' skin types and concerns to recommend products that can show healthy results.

Key Features

Onboarding

New users will take the skincare quiz for the app to figure out their skin types, concerns, and products the users are interested in.

Based on the users' answers, the app will recommend products based on the their skin types and concerns as well as share knowledge about ingredients that can be harmful or particularly beneficial.

Ingredient List

Sensibli's ingredients list will not only be easy on the eye, but it will also provide easy explanations for all ingredients to help users become smart consumers.

Routine Builder

The routine builder will provide the structure and steps in recommended order, which users can use as a guide. They will also be able to add the products they use for that step to keep track of their products.

Research

Skincare industry is projected to be worth $200 Billion USD in 2026

Market is benefiting from the rise of natural & organic products

In 2016, 57% of women said its important to buy all-natural products

Shift of demand from older customers to younger customers

Q. Are you someone who invests in skincare?
A. Sort of. I try and I want to but I get overwhelmed and confused because it's hard to know what products are good for me. ‍

- Danelle (24)

Q. Do you have a skincare routine?
A. I go through the steps from cleansing to moisturizer, and sunscreen during the day but I'm not too sure if it's the right order, or if it's showing results. ‍

- Alex (21)

Q. Do you have experience dealing with breakouts?
A. I'm starting to see some breakouts recently, so I'm conscious of the products I use and I try to get stuff that matches my skin type. ‍

- Livia (28)

Journey Map

Addressing the 'Painpoints'
1. Create skincare quiz/ onboarding to recommend products based on individual needs
2. Create an unbiased space for users to search for products without sponsorships nor promotions
3. Provide simply laid out ingredients list for all products with short, easily understandable explanations for each ingredient

User Flow

Wireframe

Visual Branding

Logo

Typography

Karla
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ! @ # $ % & *

Signika
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ! @ # $ % & *

Color Palette

Reflection

This app was my first project as a UX/ UI designer and naturally, there was a lot of trial and error building it from scratch and improving it to where it is now. My biggest struggle was coming out of the "design-first" mindset. It was a challenge to focus on user-friendliness and base all my decisions on research, rather than trying to make everything look visually appealing in my eyes.

Since this project is only hypothetical, I was able to stretch my imaginations and ideas without any restrictions in the business standpoint. If this app were to be released, I do realize how big and expensive this project would be with the enormous amount of database needed.

Sensibli