Mock Up Image


App that helps users make informed decisions
about the products they use on their skin

User research, visual design, prototyping
Mobile app design for personal project
March 2020 - May 2020
Adobe XD, Adobe Illustrator, Adobe Photoshop

"The word natural is not legally defined in the beauty industry; therefore, cosmetic companies are not penalized for using the term for products that are not natural."


Skincare has been a hot topic in the cosmetic industry and more people are starting to invest in skincare products with hopes to obtain clear, healthy skin. ‍Yet, do people really know what the products they put on their skin are made out of?


Cosmetic companies have the freedom to label their products as "natural" because the term is not legally defined. It's very easy for them to put forth a natural image on the packaging, even label it as natural, and hide all the harmful chemicals in the extensive, complicated list of ingredients in the back, which consumers rarely check.


Sensibli is an informational app that helps users decide for themselves whether a product is right for their skin.
It will collect information about the users' skin types and concerns to recommend products that can show healthy results.

Key Features


New users will take the skincare quiz for the app to figure out their skin types, concerns, and products the users are interested in.

Based on the users' answers, the app will recommend products based on the their skin types and concerns as well as share knowledge about ingredients that can be harmful or particularly beneficial.

Ingredient List

Sensibli's ingredients list will not only be easy on the eye, but it will also provide easy explanations for all ingredients to help users become smart consumers.

Routine Builder

The routine builder will provide the structure and steps in recommended order, which users can use as a guide. They will also be able to add the products they use for that step to keep track of their products.



Skincare industry is projected to be worth $200 Billion USD in 2026


Market is benefiting from the rise of natural & organic products


In 2016, 57% of women said its important to buy all-natural products


Shift of demand from older customers to younger customers

Q. Are you someone who invests in skincare?
A. Sort of. I try and I want to but I get overwhelmed and confused because it's hard to know what products are good for me. ‍

- Danelle (24)

Q. Do you have a skincare routine?
A. I go through the steps from cleansing to moisturizer, and sunscreen during the day but I'm not too sure if it's the right order, or if it's showing results. ‍

- Alex (21)

Q. Do you have experience dealing with breakouts?
A. I'm starting to see some breakouts recently, so I'm conscious of the products I use and I try to get stuff that matches my skin type. ‍

- Livia (28)

Journey Map

Journey Map

Addressing the 'Painpoints'
1. Create skincare quiz/ onboarding to recommend products based on individual needs
2. Create an unbiased space for users to search for products without sponsorships nor promotions
3. Provide simply laid out ingredients list for all products with short, easily understandable explanations for each ingredient

User Flow

User Flow



Visual Branding




A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ! @ # $ % & *

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ! @ # $ % & *

Color Palette

Color Color Color

Hi-Fidelity Mockups

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Final Prototype


This app was my first project as a UX/ UI designer and naturally, there was a lot of trial and error building it from scratch and improving it to where it is now. My biggest struggle was coming out of the "design-first" mindset. It was a challenge to focus on user-friendliness and base all my decisions on research, rather than trying to make everything look visually appealing in my eyes.

Since this project is only hypothetical, I was able to stretch my imaginations and ideas without any restrictions in the business standpoint. If this app were to be released, I do realize how big and expensive this project would be with the enormous amount of database needed.